As a reseller in the domain industry, providing your clients with guidance on choosing the best domain for their website is crucial. A well-chosen domain enhances brand recognition, boosts SEO, and builds trust with visitors. Helping your clients make informed decisions will set them up for success – and strengthen your reputation as a trusted partner. Here are the key factors to share with your clients when selecting the best domain for their online presence.
Simplicity is Key
Advise your clients to keep their domain names simple and memorable. A short, easy-to-spell domain is more likely to be recalled by users and reduces the chances of mistyped URLs. Complex, long, or difficult-to-spell domain names can confuse and drive away potential visitors.
For example, instead of advising them to choose ‘thebestonlineclothingstore’, suggest a shorter version like ‘clotheshop.com’. The simplicity will make it easier for customers to remember and return to their website.
Emphasize Smart Keyword Use
Encourage your clients to include relevant keywords in their domain names to enhance SEO. This can improve their website’s search rankings, making it easier for customers to find them online. However, caution them against keyword stuffing, as it can hurt their brand and make the domain feel unnatural.
For example, a tech reseller might consider ‘http://techgear.com ’ rather than ‘besttechgearstore.com’. The right balance of keywords will help your client choose the best domain that both resonates with their target market and improves visibility.
Choose the Right Domain Extension
Guide your clients in selecting the most appropriate domain extension. While ‘.com’ remains the most trusted and recognised option, there are plenty of alternatives like ‘.net’, ‘.org’, or country-specific extensions like ‘.au’ or ‘.nz’. If the ‘.com’ version of their preferred domain is unavailable, these alternatives can be valuable options, especially for businesses with a local or niche focus.
For local or regional businesses, a country-specific domain like ‘.com.au’ can signal to customers that the business is relevant to their location. Alternatively, for global ambitions, securing a ‘.com’ domain may be the best domain choice.
Avoid Trademark Conflicts
Help your clients avoid any potential legal issues by advising them to choose a domain that doesn’t infringe on existing trademarks. A domain name too similar to another company’s brand could result in legal challenges or confuse potential customers.
Encourage them to research and ensure the domain they choose is unique. This way, they avoid conflicts and ensure they’re building a distinct brand.
Ensure the Domain is Brandable
One of the most important aspects of selecting the best domain is brandability. A domain name should align with your client’s brand identity, be memorable, and stand out in a competitive market. A distinctive, catchy domain is easier to promote and will resonate more with customers than a generic or overly descriptive one.
Suggest they take inspiration from brands like ‘Apple’ or ‘Uber’, which is strong, memorable domains that don’t necessarily describe their business, yet are synonymous with their services.
Think Long-Term
Advise your clients to think ahead when choosing their domain name. While the name may fit their current offerings, will it remain relevant as their business grows or evolves? A flexible, future-proof domain name can accommodate business expansion and changes without needing to rebrand.
For instance, a business currently focused on selling shoes might not want to limit itself to “http://shoeshop.com ’ if they plan to add clothing in the future. A more general domain like ‘fashionhub.com’ could be a better choice for a long-term growth.
Move Fast and Secure the Domain
Once your clients have decided on the best domain, urge them to act quickly to secure it. Domain names can be taken at any time, and hesitation might result in someone else registering the desired domain.
Recommend using a trust domain registrar, such as TPP Wholesale, to secure their domain. With bulk registration options, you can assist your clients in locking multiple domains at once, providing them with a competitive edge in their market.
Helping your clients choose the best domain for their website is a critical service you can offer as a reseller. By advising them to prioritise simplicity, smart keyword use, relevant extensions, trademark considerations, and long-term planning, you’ll set them up for online success.
At TPP Wholesale, we offer robust domain registration solutions designed for resellers like you. Ready to offer your clients the best domain options? Partner with us today and secure your client’s online future!
